Case StudIES

Two hands holding bottles of Galipette Cidre in front of a Tesco Extra store entrance.

Establishing Galipette as a leading brand in UK Cider

Over the previous 4 years we have delivered a multi-channel strategy to grow Galipette from 20k to 250k litres in the UK. 

A hand holding a BRLO Helles beer bottle in front of a Waitrose store entrance.

Launching BRLO in the UK

DRTY Drinks began representing BRLO in early 2024 having recognised a unique opportunity in the UK beer market: the space between traditional German beer and the growing craft segment.

Close-up of a refrigerated shelf displaying Moth cocktail cans, including Mojito, Espresso Martini, and Margarita flavors, priced at £4.49 each.

Expanding MOTH’s Reach in UK Convenience Stores

MOTH, a leading ready-to-drink cocktail brand with strong Managed Retail distribution, identified a gap in UK convenience stores distribution.

Three colorful cans of DRTY vodka seltzer in mango, lime, and raspberry flavors placed on crushed ice.

The fastest growing ready-to-drink brand in the UK

DRTY Drinks had a clear mission: launch a brand with attitude, break some boundaries, and create a hard seltzer that doesn’t just sit on the shelf but earns a spot in the fridge - and maybe even the spotlight.

What we do?

DRTY Distribution is a specialist packaged drinks distributor. We represent a deliberately lean portfolio of disruptive, ready-to-drink brands - and we get them into the hands of UK shoppers. Off-trade is our home turf: managed retail, convenience, wholesale. We pair it with a tactical approach to the on-trade where it builds the brand. We're not trying to be everything to every brand. We're trying to be the best partner for a small number of brands we believe in.

  • Packaged drinks specialists - not a spirits house, not a generalist

  • Off-trade focused

  • Tactical On-trade

  • Proven results

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Lets talk DRTY

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