Expanding MOTH’s Reach in UK Convenience Stores
MOTH, a leading ready-to-drink cocktail brand with strong Managed Retail distribution, identified a gap in UK convenience stores distribution.
MOTH, a leading ready-to-drink cocktail brand with strong Managed Retail distribution, identified a gap in UK convenience stores distribution. MOTH subsequently partnered with DRTY Drinks on a project and sales agency basis to leverage DRTY’s expertise and established relationships in the convenience sector.
DRTY leveraged its in-house Van sales resource - as well as its existing network of 300 independent convenience stores - to drive immediate distribution wins in this channel.
DRTY Drinks successfully drove the distribution of MOTH, achieving strong sales performance and creating a compelling rate-of-sale story. These results not only helped establish MOTH’s presence in the convenience market but also provided a proven success narrative that MOTH leveraged to secure further buy-in from other convenience wholesalers.
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