Launching BRLO in the UK
DRTY Drinks began representing BRLO in early 2024 having recognised a unique opportunity in the UK beer market: the space between traditional German beer and the growing craft segment.
In the Off-Trade, DRTY has secured key listings with both Waitrose and Ocado and continue to work with buyers to introduce additional SKUs to the current range. In the On-Trade, DRTY has focused on craft beer venues and partnered with specialist wholesalers to drive distribution.
By combining strategic partnerships with a clear channel strategy, BRLO is now well-positioned to grow its presence in both the craft and premium beer markets in the UK.
Read more case study
The fastest growing ready-to-drink brand in the UK
DRTY Drinks had a clear mission: launch a brand with attitude, break some boundaries, and create a hard seltzer that doesn’t just sit on the shelf but earns a spot in the fridge - and maybe even the spotlight.
Expanding MOTH’s Reach in UK Convenience Stores
MOTH, a leading ready-to-drink cocktail brand with strong Managed Retail distribution, identified a gap in UK convenience stores distribution.
Establishing Galipette as a leading brand in UK Cider
Over the previous 4 years we have delivered a multi-channel strategy to grow Galipette from 20k to 250k litres in the UK.