Establishing Galipette as a leading brand in UK Cider
Over the previous 4 years we have delivered a multi-channel strategy to grow Galipette from 20k to 250k litres in the UK.
Over the previous 4 years DRTY Drinks has delivered a multi-channel strategy for Galipette growing volume 12x from 20k to >250k litres.
In 2022, Galipette’s UK presence was limited to a single SKU listing in Waitrose. Following the move to DRTY Drinks, Galipette has increased distribution and product range in Tesco as well as securing further major retail listings with Sainsbury's, Ocado, Booths and Tesco. Galipette is now one of the fastest growing brands in the UK Off-Trade.
With a focus on food-led and French-themed venues, Galipette’s presence has also grown in the On-Trade. Nationwide listings have been secured with Franco Manco restaurants, Caravan and Caprice Holdings. Availability has also been secured with leading On-Trade wholesalers including Venus, Biercraft, Pig's Ears, James Clay and Inn Express.
DRTY Drinks has also delivered growth for the brand in new channels including online and on-demand platforms, Convenience retailers and festivals.
Through execution of thai multi-channel strategy, Galipette has grown to become a leading artisanal cider in the market.
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