The fastest growing ready-to-drink brand in the UK
DRTY Drinks had a clear mission: launch a brand with attitude, break some boundaries, and create a hard seltzer that doesn’t just sit on the shelf but earns a spot in the fridge - and maybe even the spotlight.
Founded by Matija Pisk and Oli Clements, both formerly of Diageo PLC, DRTY was launched to disrupt the fast-growing ready-to-drink category in the UK. With a vision to shake up the industry, DRTY introduced a bold, modern brand designed to challenge norms and meet the evolving consumer preferences.
Since launch, DRTY has secured wide-reaching distribution across Managed Retail, including BP M&S stores, Ocado as well as strong coverage in Convenience. In 2022, it was celebrated as the fastest-growing brand in UK supermarkets.
DRTY has also made a splash in the On-Trade with listings in multiple ‘high-tempo’ venues as well as securing pouring contracts at festivals and events.
Through its dynamic branding and high-quality liquid, DRTY has cultivated a strong following. Today, DRTY stands as the No. 2 Hard Seltzer brand in the UK.
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