KNOX
Mission: Empower athletes of all levels with clean, caffeine-free hydration. Enhancing purpose, performance, and progress through thoughtfully crafted products powered by amino acids, electrolytes, and vitamins.
Elite athlete, weekend warrior, or just chasing your personal best, KNOX enhances performance, focus, and the relentless pursuit of better. Enjoy a sparkling can of KNOX or a ready-to-go powder sachet. Hydration, your way.
Clean Hydration with Amino Acids + Electrolytes + Vitamins. Great Taste Sparkling Finish. Broad Appeal — Gym + Sport + Work + School.
Official Sports Hydration Partner of Newcastle United. Official Hydration Partner of UFC.
KNOX is launching in the UK June 2026.
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Our brands

RUDE BOY
#DRINK RUDE
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GALIPETTE
Stems from a long tradition of French cider making. Our apple cooperative is the oldest of its kind in France and brings together hundreds of apple growers across Brittany and Normandy.
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DRTY
If you’re down, we’re DRTY. It's how we feel about the world in general tbh. It's not about your clothes, your story or your star sign. The only thing that matters, is whether you're up for it…
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BRLO
As a Berlin brewery and gastronomy company, we stand for modern beer diversity and distinctive experiences.
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